The global tour of the “Discover Qiddiya” for In-Real-Life (IRL) games continues to attract the attention of gaming and esports enthusiasts worldwide. In its new stop in Tokyo, Japan, from September 26 to 29, the Qiddiya will participate in the Tokyo Game Show (TGS), which is the largest in Japan, bringing together more than 240,000 gaming enthusiasts and 700 local and international exhibitors from 40 countries, along with leading global publishers.
During the event, the Qiddiya City will participate in a stunning booth spanning 1000 square meters in Hall 4 of the Makuhari Messe center, where a preview of the sports and esports gaming area in Qiddiya will be showcased, in addition to details of the innovative “UBAR™” area, embodying the features of a futuristic city controlled by robots dominating humanity known as the “Cyberpunk” era. UBAR™ will be the world’s first destination to offer a Cyberpunk-style experience in reality, featuring a realistic gaming area set in the future within the Arab region, based on the concept of role-playing, enhancing player interaction and immersion in the virtual world, where this area will host the next generation of IRL Gaming.
In this context, Arnaab Bahatasharya, Director of Strategy in the sports and esports area at Qiddiya City, stated: “UBAR™ is designed to include residential units dedicated to players and inspired by the Cyberpunk era, providing job opportunities that shape the future of gaming, offering a mix of fun and vibrant nightlife, gaming experiences that allow players to access elite lounges based on their achievements, all in a futuristic city that combines reality and fantasy in a stunning style, embodying a home for Cyberpunk enthusiasts and their unique experiences.”
Visitors to the exhibition will be able to witness the world premiere of the UBAR™ game designed by the award-winning creative director and artist YXBX, winner of the BAFTA™ and MTV VMA awards. You can learn more about YXBX through the website. The “Discover Qiddiya” tour features unique interactive activities where attendees at the Tokyo Game Show (TGS) will participate with Qiddiya Gaming in creating UBAR™ by accessing the system, obtaining secret codes to penetrate Sentinel™, developed by Creature Technology, and developing their characters using the digital ID of UBAR™. Additionally, participants will have the opportunity to win amazing prizes and rewards designed by YKBX and achieve milestones to win a valuable souvenir, the first of its kind in the region as an original copy of Sentinel.
Special shows and daily entertainment programs by Crazy Raccoon, ZETA DIVISION, and Vtubers will be broadcasted through the @qiddiyagaming channel on Twitch. Fans will be able to meet game characters Leila and Noriko, get a signed poster by Hugh Fleming, and download the UBAR music created by the song coordinator DJ Makoto on Spotify or any preferred music streaming platform.
Qiddiya Gaming is working on shaping the next generation of gaming and esports experiences. To join the community, follow @qiddiyagaming, and for the Japanese market, follow @qiddiyagamingJP on the X platform.
Story of the UBAR™ World
Before UBAR was taken from its world and transferred to Qiddiya, the area embodied the pinnacle of human achievement and the perfect integration of creativity and technology. In its original world, known as the “Atlantis of the Sands,” UBAR evolved into a futuristic city that blends global cultures and innovations. As conditions deteriorated worldwide due to the consequences of the climate disaster, UBAR opened its doors to climate refugees, becoming a vibrant center for cultural diversity and technological advancement, driven by ultra-intelligent organic computing, creating a new kind of Cyberpunk concept where humans merge with machines in a new entity called “Arab Futurism.”
At the heart of UBAR, the city designed as a last refuge for humanity, signs of an imminent disaster began to appear. In the depths of the neural networks that make up the mind of the intelligent city, a mysterious entity infiltrated, carrying with it the seeds of rebellion and a single goal, to eradicate humanity forever.
The enhanced details of UBAR™ from Qiddiya Gaming can be discovered at the Tokyo Game Show from September 26 to 29, 2024, at the Makuhari Messe center, Hall 4, from 10 am to 5 pm daily (and on September 29 from 9:30 am to 4:30 pm).
Key experiences to enjoy during the event:
- Penetrate the system and earn secret codes to obtain an exact replica of Sentinel designed by Creature Technology.
- Create a personalized character in the UBAR™ world using an Instagram lens (VFX) for future use in the area upon its launch.
- Collect limited edition souvenirs from UBAR™.
- Enjoy the original version of UBAR music created by Dale Cornelius and rearranged and distributed by the global music coordinator DJ Makoto on Spotify on September 24.
- Meet the top esports stars and talented content creators, with special appearances by Crazy Raccoon, ZETA DIVISION, and Vtubers, as well as gifts designed by the creative YKBX and much more.
- Visit the Qiddiya Gaming Discord to get daily secret codes and reap the coolest rewards, including a limited edition signed poster by Hugh Fleming and other amazing souvenirs and rewards.